What really matters...

Some questions from "What really matters?" by John Pepper...
according  to me:
1. What is my brand equity, brand strategy and life model? (Me, you, that guy from restaurant, that girl from the library, everybody has their brand)
2. How do they differ from the competitor's? Are they robust enough to win? What is the evidence of this?
3.What are fundamentals for success? Am i implementing them?
4.How am I planning to keep my brand young in the eyes of the company, friends, people around me?
5. Do I achieve profitable growth? If no, then how can I reestablish profitable growth? What are my specific plans?
6.Am I  champion for my project? for my life?



Tomorrow I will answer.. hope so...

To be continue...